Evergage: Comprehensive Marketing Templates and Website Resource System
My Role: Creative Director – Marketing Systems, Evergage
Redesigned and developed scalable templates for Evergage’s marketing collateral, including case studies, e-books, data sheets, white papers, and infographics. Identified static and dynamic components to ensure consistency and adaptability across different assets. Created a filterable resource hub on the company website to showcase materials, enabling users to easily navigate categories like e-books, case studies, and videos. Introduced a dynamic color system to align with various verticals, reinforcing brand identity while delivering visually engaging, organized resources.