Crafted a scalable and professional brand identity for Stravu, encompassing logo design, typography, marketing materials, and a comprehensive brand book to reinforce their mission and values.

Collaborated on JetBlue’s Mint cabin launch by redesigning the live TV interface to accommodate both touchscreen and remote input systems. Created a design system for UI elements, tiles, text, and colors, ensuring brand alignment and accessibility while enhancing user experience.

Led the “Designing Personalized Experiences for Your Brand” workshop at Evergage’s Personalization Summit, guiding businesses on implementing effective personalization strategies through actionable guidelines, cohesive design, and brand alignment.

Redesigned the Unified Customer Profile for Evergage (now Salesforce Genie) by enhancing data visualization, user customization, and relevance, ensuring a seamless transition for enterprise clients.

Led the creative direction for Evergage’s 2018 Personalization Summit kickoff video. Collaborated with the in-house video team to conceptualize and produce the video, overseeing the script, design, and music direction. The result was a high-energy, engaging opening piece that set the tone for the event, highlighted key themes, and energized attendees.

Crafted a dynamic brand identity for the Philip James YouTube channel, including a logo system, YouTube intro animation, and scalable merchandise designs.

Led JetBlue’s uniform redesign, blending heritage with modern aesthetics to create branded scarves, ties, shirts, and jackets. Developed a feedback system for wear testing and designed a comprehensive styling guide for cohesive uniforms.

Developed JetBlue’s comprehensive ‘Owner’s Manual: Brand Assets and Guidelines Edition,’ ensuring consistent and effective brand communication across all channels.

Developed JetBlue’s ‘Looking Good’ Owner’s Manual to define uniform standards and styling instructions, ensuring brand consistency across departments and emphasizing professionalism and individuality.

Crafted high-fidelity presentations for Rue La La to showcase brand partnerships through visually engaging proposals, integrating tailored marketing strategies and demographic insights.

Redesigned Evergage’s marketing collateral templates, creating modular systems for case studies, e-books, and infographics. Focused on dynamic design elements, brand consistency, and intuitive resource filtering for the company website.