JetBlue Uniform Guidelines Development: ‘Looking Good’ Manual
My Role: Creative Designer – Brand Systems, JetBlue Airways
Collaborated with JetBlue’s brand team to create the ‘Looking Good’ Owner’s Manual: Uniform Edition, a detailed guide outlining uniform standards and styling instructions for various workgroups including Inflight, Ground Operations, and Flight Operations. Designed visual assets, defined appearance policies, and ensured compliance across all departments to reflect JetBlue’s brand identity. Delivered a polished resource emphasizing professionalism, consistency, and individuality while maintaining alignment with operational regulations and brand values.
Excerpt from JetBlue’s Uniform Manual showcasing the ‘Alterations’ section, detailing garment adjustment standards for a polished look.