JetBlue Uniform Redesign: Ties, Scarves, and Ground Operations Attire
My Role: Brand Designer, Creative Direction – JetBlue Airways
As part of JetBlue’s brand team, I led design and creative direction for the uniform redesign project. Contributions included designing scarves and ties blending JetBlue’s heritage with a modern aesthetic, developing branded shirts and jackets for “Tech Ops,” creating a feedback website for crew to review designs from wear tests, and designing the “Looking Good” styling guide to ensure cohesive uniforms. The project earned 90% positive feedback from crew members.
JetBlue crew sporting the new Macro Windowpane Scarf and Micro Windowpane Tie
A comprehensive overview of JetBlue’s uniform redesign, showcasing custom neckwear, uniform styling, and ground operations branding.
JetBlue’s redesigned uniforms, featuring modern scarves and ties, exemplify a polished and cohesive brand identity for crew members.
JetBlue’s ground operations team in branded uniforms designed for functionality, professionalism, and alignment with the brand’s identity.
Macro Foulard Dot Scarf
Micro Windowpane Scarf
Macro Windowpane Scarf