My role: Brand Designer & Creative Lead

Developed the brand identity and visual system for Philip James, a YouTube channel focused on makeup and pop culture. Created a custom logo and branding system, including typography, color palette, and visual elements that reflect Philip’s modern, playful aesthetic. Designed and animated a YouTube intro video showcasing the logo and brand personality. Evolved the branding into scalable systems for merchandise, print materials, and social media assets, ensuring consistency across platforms. Delivered polished designs that amplified the channel’s unique voice and resonated with its audience.