Stravu: Brand Identity Development from Concept to Launch

My role: Creative Director & Brand Designer

Developed the Stravu brand from the ground up, including logo design, brand guidelines, typography, marketing website direction, and custom illustrations. Delivered a cohesive, scalable identity that emphasizes professionalism, clarity, and innovation. Created a robust color palette, typographic scales, and branded visuals like ‘decision particles’ to reinforce Stravu’s mission. Finalized with a comprehensive brand book, ensuring consistency across marketing, web, and product assets.

Stravu Brand Book Cover: A cohesive and professional visual identity proposal developed by Design by Ashton.

Key Brand Elements: Showcasing Stravu’s brand illustrations, logo guidelines, and marketing website application in action.

Color Guidelines: Defining primary and accent palettes to maintain clarity, professionalism, and vibrancy across all brand touchpoints.

Hero section design highlighting Stravu’s brand identity with bold typography, clean visuals, and engaging call-to-action.