Led the “Designing Personalized Experiences for Your Brand” workshop at Evergage’s Personalization Summit, guiding businesses on implementing effective personalization strategies through actionable guidelines, cohesive design, and brand alignment.

Led the creative direction for Evergage’s 2018 Personalization Summit kickoff video. Collaborated with the in-house video team to conceptualize and produce the video, overseeing the script, design, and music direction. The result was a high-energy, engaging opening piece that set the tone for the event, highlighted key themes, and energized attendees.

Led JetBlue’s uniform redesign, blending heritage with modern aesthetics to create branded scarves, ties, shirts, and jackets. Developed a feedback system for wear testing and designed a comprehensive styling guide for cohesive uniforms.

Developed JetBlue’s ‘Looking Good’ Owner’s Manual to define uniform standards and styling instructions, ensuring brand consistency across departments and emphasizing professionalism and individuality.