JetBlue Live TV Interface: Adaptive Inflight Entertainment Design
Collaborated on JetBlue’s Mint cabin launch by redesigning the live TV interface to accommodate both touchscreen and remote input systems. Created a design system for UI elements, tiles, text, and colors, ensuring brand alignment and accessibility while enhancing user experience.
Evergage Personalization Summit 2018 Kickoff Video
Led the creative direction for Evergage’s 2018 Personalization Summit kickoff video. Collaborated with the in-house video team to conceptualize and produce the video, overseeing the script, design, and music direction. The result was a high-energy, engaging opening piece that set the tone for the event, highlighted key themes, and energized attendees.
JetBlue Brand Guidelines Development: Owner’s Manual Edition
Developed JetBlue’s comprehensive ‘Owner’s Manual: Brand Assets and Guidelines Edition,’ ensuring consistent and effective brand communication across all channels.
JetBlue Uniform Guidelines Development: ‘Looking Good’ Manual
Developed JetBlue’s ‘Looking Good’ Owner’s Manual to define uniform standards and styling instructions, ensuring brand consistency across departments and emphasizing professionalism and individuality.