Evergage Workshop: Designing Personalized Experiences for Your Brand
My Role: Creative Director & Workshop Facilitator – Evergage
Created and conducted the ‘Designing Personalized Experiences for Your Brand’ workshop at Evergage’s Personalization Summit. The workshop educated businesses on embedding effective personalization into their brand strategies through collaborative planning, cohesive visual design, and consistent user experiences. Developed actionable guidelines, including message types, design standards, and template libraries, to enhance engagement, loyalty, and conversions. Focused on brand alignment, accessibility, and practical implementation of personalized campaigns. In addition to facilitating the workshop, I designed every visual, template, and material featured in the book, ensuring a cohesive and impactful learning experience.
‘Designing Personalized Experiences for Your Brand,’ highlighting best practices in personalization strategy and design.
Mockups for financial services and e-commerce websites, designed to complement workshop materials while adhering to NDA constraints. Each layout showcases a seamless and professional user experience.
A sleek digital experience for a news and entertainment platform, conceptualized and crafted for teaching personalization strategy in web design.
