Evergage Workshop: Designing Personalized Experiences for Your Brand
My Role: Creative Director & Workshop Facilitator – Evergage
Created and conducted the “Designing Personalized Experiences for Your Brand” workshop at Evergage’s Personalization Summit. The workshop educated businesses on embedding effective personalization into their brand strategies through collaborative planning, cohesive visual design, and consistent user experiences. Developed actionable guidelines, including message types, design standards, and template libraries, to enhance engagement, loyalty, and conversions. Focused on brand alignment, accessibility, and practical implementation of personalized campaigns.
‘Designing Personalized Experiences for Your Brand,’ highlighting best practices in personalization strategy and design.